Ashburn (Aug. 23, 2013) – The Women of Washington Redskins (WOW), the team’s official women’s fan club, announced today that more than 1,000 members will be awarded tickets to the Redskins-Bills game to take part in the exclusive ‘WOW FedExField Takeover’ event presented by Toyota.
WOW members who enter the “WOW Takeover Sweepstakes” will be chosen at random to win a pair of tickets to watch the Redskins take on the Buffalo Bills on Saturday, Aug. 24. Upon arrival, members will be adorned in burgundy and gold when they receive their free, custom WOW T-shirt and sunglasses.
The “WOW Takeover Sweepstakes” is also working with Klout, a company that specializes in finding and engaging influencers to generate earned media, to engage more than 50 of their most influential WOW members by offering them a Klout Perk. As part of the Perk, this selected group of individuals will have the opportunity to participate in the Redskins pregame ceremony on the field alongside the nationally recognized Washington Redskins Cheerleaders.
In addition to being identified as WOW’s top social media influencers and creating the fan tunnel for the all of the Redskins players and coaches to run through pregame, the select 50 WOW members will be invited to an exclusive “WOW Pregame Party” on the Club Level of FedExField.
During the game, WOW members will have the opportunity to share their Redskins experiences using their social networks and hashtag #WOWTakeover. Select WOW members will also have access to the Club Level amenities which include restaurants and bars, as well as lounges with leather seating and dozens of high-definition televisions.
Launched in 2011, WOW is open to all female fans and gives more than 55,000 members access to behind-the-scenes Redskins content through an interactive website. The free membership also includes special retail offers and exclusive access to year-round events ranging from football and fitness gatherings to intimate networking luncheons.
ABOUT THE WOMEN OF WASHINGTON REDSKINS: Formerly a group that represented the Redskins wives, girlfriends and mothers, the Women of Washington Redskins (WOW) has evolved into the team’s official women’s fan club. Launched in the summer of 2011, WOW is open to all female fans and offers exclusive content, special offers, year-round events, behind-the-scenes access and more. For more information on WOW or to join the free club, visit WOWRedskins.com or find them on Facebook at facebook.com/wowredskins and Twitter at @WOWRedskins.